Many merchants, ISVs and Resellers face significant challenges in the payments industry. EMV certifications, PCI compliance and protecting card data security is enough to keep heads spinning, but what’s more, high costs and evolving technology, make payments expensive, time-consuming and complicated.
You have probably heard about semi-integrated payment solutions where card holder data is not shared with the POS and merchant’s back office. The payment terminal interfaces directly with the processor, removing the business software application from PCI scope, eliminating risk to the merchant and the long and painful process of EMV certifications while reducing costs.
That sounds great – and it is – but let’s take it a step further. There are many business services that can really help merchants on a day-to-day basis but require a centralized view of a merchant’s enterprise. By offering a cloud-based environment, you can not only provide all the functions and features of a standard semi-integrated payment solution but also include value-added services that were previously difficult to implement and cost prohibitive to obtain.